Under the Hood

Our Story
OUR STORY (in a nutshell) In 2004, the two of us (Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends) stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two different...
Credentials Matter
There have always been people in the coaching world who simply called themselves coaches with no training or legitimate credential, but as coaching becomes more widespread and well known, we’re seeing more and more manipulative charlatans in our profession. Their impact ranges from ineffective support to outright abuse and damage. In this episode, Ann and Ursula discuss why educating the public about legitimate coaching is so important and what else legitimate coaching profession needs to do. And of course, some neuroscience to support it all!
Integrating Neuroscience and Coaching into an MBA Curriculum: How Hetty is Changing the Game for Students
Jean Davidson is a coach, consultant and facilitator with a 10-year-old business devoted to helping clients move through big transitions with ease and intention. As you can imagine, neuroscience and the Seven Levels dovetail perfectly with the kind of coaching she does and have had a big impact on her practice.
In her interview below, Jean tells us how different her coaching approach is today than it was when she started her business. She also shares about the way BEabove’s neuroscience material has expanded both her clients’ thinking about what’s possible, and her own.
Tying it Back to the Brain: How Kisha Uses Neuroscience to Appeal to Both Engineers and Entrepreneurs
Jean Davidson is a coach, consultant and facilitator with a 10-year-old business devoted to helping clients move through big transitions with ease and intention. As you can imagine, neuroscience and the Seven Levels dovetail perfectly with the kind of coaching she does and have had a big impact on her practice.
In her interview below, Jean tells us how different her coaching approach is today than it was when she started her business. She also shares about the way BEabove’s neuroscience material has expanded both her clients’ thinking about what’s possible, and her own.
Being vs Doing: How Neuroscience Has Transformed How Jean Approaches Client Conversations
Jean Davidson is a coach, consultant and facilitator with a 10-year-old business devoted to helping clients move through big transitions with ease and intention. As you can imagine, neuroscience and the Seven Levels dovetail perfectly with the kind of coaching she does and have had a big impact on her practice.
In her interview below, Jean tells us how different her coaching approach is today than it was when she started her business. She also shares about the way BEabove’s neuroscience material has expanded both her clients’ thinking about what’s possible, and her own.
Using the Seven Levels to Boost Emotional Intelligence in Middle School Students
Shay Sun is a middle school teacher, Certified Coach and graduate of both our Advanced Coaching Series (NCTC) and Train the Trainer programs. As a public middle school teacher, Shay has a unique opportunity to apply the concepts he learned in our programs to the...